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Beirut, October: A partnership has brought the internationally renowned lifestyle brand Sacoor Brothers and ABC Group, the leading Lebanese retail and mall developer, to open the very first Sacoor Brothers boutique to Lebanon. Now available at ABC Dbayeh department store, this new boutique, which is solely dedicated for men, reflects the brand’s philosophy and mission of adding unique elegance, quality and design to menswear.
Sacoor Brothers has captivated many fashion enthusiasts as well as the general public with its approach to style and attainability, bringing life to every piece. The brand grew far beyond its native home of Portugal becoming a truly international and cosmopolitan fashion brand with over 80 stores worldwide.
Known for its quality, refinement and exceptional customer service around the globe, the Sacoor Brothers needed the perfect persona to represent it globally. The brand finally embraced Cristiano Ronaldo, the Portuguese professional footballer, as its Global Ambassador. This internationally renowned Champion continues to be the perfect match for the brand, representing its most fundamental values that celebrate family, hard work, honesty, attention to detail and continuous improvement.
A sneak peek of the fall winter 2016 collection shows a clothing lines that reflects the virtues of authenticity and originality. This season, Sacoor Brothers’ classic menswear combines nobility with a woven wealth of details for each and every design. Consisting of casual and formal pieces, the Men’s collection consists of classic cut suits to jeans,
polo shirts, jackets, knitwear and sweat-shirts all of which are produced with intricate details and contrasting color accents. Saccoor Brother’s new collection ensures diversity for different occasions and emphasizes style without forgetting comfort.